Barnet Group cut care staff wages and advertise for salesman job costing £120k+ per annum

Thanks to an eagle eyed resident who spotted this job ad for the Barnet Group, a wholly owned subsidiary of Barnet Council covering Your Choice Barnet (YCB)and Barnet Homes.
Common sense tells me that the best way to care for people is to employ staff who are well trained and motivated to deal directly with those who require the service. A couple of weeks ago YCB announced they were cutting care staff allowances for working nights, weekends and bank holidays. That doesn't help motivate staff or enhance staff retention and ultimately leads to worse care for recipients when there is a rapid turnover of demotivated staff.
Spending £90,000 a year plus £30,000+ on-costs on a Director to ensure "that all customers enjoy high quality care and support services" doesn't seem to be the right solution. Perhaps the giveaway is in the penultimate  paragraph where it says they are looking for someone who can generate new business -  a salesman in other words. Perhaps a title Director of Sales would be more appropriate - stuff the care follow the money.

.